Paradigm Inputs™ was created with a purpose to improve profitability for Canadian farmers. After spending two years establishing a new supply chain model, they are now expanding throughout Western Canada delivering Certified Premium Generic crop inputs that combine quality formulations and proven field performance with the lowest cost available in the Canadian market through this newly developed distribution system.
Farmers today face unsustainable economic pressures while shouldering most of the risk in agriculture. And although farmer profitability is a complex issue, one significant problem is that farmers pay too much for crop inputs due to an outdated and expensive distribution network.
"Before products ever hit the field, farmers absorb the cost of excessive infrastructure, multiple sales layers, marketing programs, and overhead that does not add value," said Mitch Johnstone, Co-founder of Paradigm Inputs. He adds, "Many of these products are proven, off-patent generics that no longer need the same expensive distribution structure or support."
Three core business pillars
The Paradigm Inputs model was strategically created around three core business pillars.
- A lean and efficient operating system that removes unnecessary costs to get products from manufacturing to the farm. By minimizing capital investments and optimizing logistics coordination, Paradigm Inputs has significantly reduced crop input costs.
- Certified Premium Generics, which are proven active ingredients validated through decades of field use and well-established performance metrics. These are brand-equivalent formulations sourced from reputable manufacturers that meet strict production standards and quality assurance protocols.
- Independent Brokers who connect manufacturers to farmers, coordinating orders and organizing last-mile delivery. They are local ag professionals and farmers who want to support their community with low-cost, premium generics.
"Canadian farmers are operating in an environment where margins are shrinking with very few options to cut costs," said Marc Fortin, Co-founder of Paradigm Inputs. "We saw an opportunity to support farmers by changing the entire crop inputs supply chain and significantly reduce the cost of crop inputs. We rebuilt the supply chain around farmer profitability, not around maintaining infrastructure that stopped making sense a long time ago."
Paradigm Inputs is currently expanding its Independent Broker network across Canada and working with growers looking to reduce their cost per acre without compromising their agronomic standards.
Media contacts
Megan Madden, Head of Communications
Email: megan@paradigminputs.com
Phone: 403-629-1364
Web: www.paradigminputs.com
About Paradigm Inputs
Paradigm Inputs is a Canadian business that delivers Certified Premium Generic crop inputs through the most efficient supply chain model in the country. We connect manufacturers to farmers through local Independent Brokers, eliminating high capital investments and unnecessary warehousing, distribution, marketing and logistics costs. Our purpose is to increase Canadian farmer profitability.