Mitch Johnstone
Co-Founder & CEO
A passionate advocate for rural economic development, Mitch combines extensive finance and business knowledge with technology expertise to build tools that empower rural entrepreneurs.
Experienced
The Team
Built by those who understand agriculture.
Marc-Andre Fortin
Co-founder & Chief Commercial Officer
With broad experience in global agrochemical portfolio optimization and distribution, Marc-Andre builds the relationships and partnerships that fuel our platform's growth and success.
Cassandra Johnstone
Chief Operations Officer
A global supply chain expert who transforms complex logistics into streamlined operations. Cassandra builds the backbone systems that allow our platform to scale efficiently while maintaining exceptional service quality.
Rose Snowdon
Chief Technology Officer
Drawing from three decades of technology leadership, Rose designs and implements the robust digital architecture that enables our platform's innovation. Her engineering expertise transforms business requirements into scalable technical solutions.
Megan Madden
Head of Marketing
With experience in industries from agriculture to extreme sports from rural Canada to the global stage, Megan turns ideas into impact. Megan crafts the messaging and stories to ensure farmers and industry business leaders know a better way to do business is here and they can be part of it.
Help us reshape Canadian agriculture.
Become a BrokerOur purpose is simple.
Improve the profitability of Canadian Farmers.
The Paradigm Inputs founders individually gained extensive experience in manufacturing, logistics, startups, purchasing and crop-input supply chain management.
They observed agricultural companies making profits, while farmers were not. That didn’t sit right.
The complex distribution networks were originally designed to give farmers access to new, complex, branded crop-input products. But proven, off-patent generics do not require the same guarantees and technical support. This means growers are forced to absorb excessive upcharges on generics through these inflated distribution networks.
Our founders recognized that the traditional supply chain did not align with how they believed a generic input supply system should and could operate. At a certain point, they had to make a choice… continue working within the existing system or use their skills and experience to build a better solution for farmers.
They chose to build something better by creating a system that delivers the lowest-cost premium generics on the market through a simplified supply chain.
Paradigm Inputs exists to improve the profitability of Canadian farmers.