Generics aren't all created equally and we at Paradigm know that relationships make a difference when manufacturing at the source in China.
Transcript
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We always promise that we have the highest quality as a best crisis, but if we're going to stand in front of a farmer or stand in front of one of our brokers and tell them that, we actually want to get boots on the ground and we want to meet with the people who are producing it to actually make sure that it is what they say it is. So we're trying to build relationships and make sure that we can trust and stand by what we're actually selling to the growers in Canada. We're going to do 13 cities in 10 days. Every night we're sleeping in a new bed in a new city and I think total travel times or total kilometers is like more than 5,000 across seven or eight different provinces and we're covering a lot of ground, eating a lot of food, shaking a lot of hands.